Trailer Audience Feedback

We filmed 2 potential target audience members watching our finished trailer. We recorded their reactions and asked them a few questions, about how effective our media product is and whether there are any improvements they can think of. 

Question 1: What was your initial response to the trailer?

• The antagonist was effective as she made the viewer feel scared.
• The end sequence was effective and made the viewers' fear reach a climax.

Question 2: What did you think of the editing?

• They liked the straight cuts used in the 3 shot sequence of the antagonist gradually moving forward in the woods. 
• When the protagonist fell in the woods it looked effective and realistic. The sequence seemed smooth and continuous.

Question 3: What did you think of the sound we used?

• Sound change was effective half way through where the happy music changed to creepy sound. The contrast highlighted that something wasn't right somewhere. 
• Certain parts of the sounds used gave the impression of creepy children songs which was effective within our genre. 

Question 4: What did you think of the camera angles we used?

• Good variety of different shot types.
• Low angle shots were effective, as it gave the impression we were watching the protagonist alongside the antagonist. 

Question 5: What did you think of the settings we used?

• Unusual how the furnished house contrasted with the creepy woods. 
• House has connotations of comfort, whereas we went against conventions by using it as the location of terror.
• Gave the impression that, "even if she escapes the house, she still can't escape from the antagonist in the woods."
• The dress used added to the creepy girl representation.
• The dress looked like it had blood on which added to the fear. 

Question 6: Do you think it conforms to the psychological horror genre?

• Yes, as it follows the conventions of current horror films/trailers.
• Similar music choices make it clear that it is a horror film. 

Question 7: Are there any improvements you can think of?

• The protagonist is almost smiling at certain point during the trailer, which isn't usually in horror trailers. 
• We should have kept the shoes on the characters in the house, as existing horror trailers keep the shoes on their characters. However this wasn't necessarily seen as a drawback that needed to be improved - our viewer said it was just something she noticed, which shows we may not have followed every convention within the horror genre. 

Question 8: Overall, why did you think of our trailer?

• Both viewers enjoyed watching the trailer for entertainment purposes.
• It would fit in with other 2015 horror trailer releases.
• It has been effective in persuading the viewers to go and watch the film if it were to be released in cinemas.