Poster Audience Feedback

Following the completion of our poster, we devised a questionnaire which asked people what they thought about our poster; giving us invaluable feedback about features of our final edit that they like and dislike. By gaining this information, we can conclude whether or not we used our research and planning to create a successful production which our genre's target audience would buy alongside existing horror posters such as the Insidious and The Conjuring posters.

 

 

Above are just a few examples of the response we got from our target audience in relation to their thoughts on our film poster.

 

 

Results

 

 

Question 1: What is your favourite feature of the film poster? Why?

 

After collating all of the results, we found that most people responded saying that their favourite feature of the poster was either: 

• The background colours as it looks very creepy and fitting to the horror genre
• The fact that the picture fills the whole page
• The girl on the front cover looks very creepy and scary
• The setting- the trees are eerie and make it look isolated
  
  
  
  Question 2: What is your least favourite feature of the poster? Why?
  
  After collating all of the results, we found that most people responded saying that their least favourite feature of the poster was either: 
• The fact that they thought the writing wasn't very clear; specifically the text above the film name and the release date
• Some responses said that the text was to cliché when it came to fitting in with the horror genre whilst others said that the text didn't conform to the horror genre enough
• Some thought that the size of the film name was too big and would have looked better at the bottom of the page
  
  
  Question 3: Do you think that the colour scheme is effective? If not what colours do you think would have looked more effective?
  
  After collating all of the results, we found that most people responded saying that they thought the colour scheme was:
  
• That they liked the colour scheme, it fitted in to the horror genre and looked effective
• Black and white look creepy which sets the scene for the film
• Some thought that the use of the colour red or having the image in completely black and white could have looked more effective
  
  
  Question 4: In comparison to existing posters, do you think that it looks realistic?
  

  After collating all of the results, we found that most people responded saying that:

   
• It looked effective and all of the audience members that we asked said that they thought that it looked realistic when bearing in mind existing film posters
  
  
  Question 5: Do you think that it fits into the horror genre? Why?
  
  After collating all of the results, we found that most people responded saying that: 
• All said that they though it fitted into the horror genre because, it looked creepy, it looked sinister, it looked scary and it looks like horror film posters that already exist
  
  
  Question 6: What do you think of the main image that has been used? Please comment on the image itself, the effect used to manipulate the image and the overall effectiveness of it
  
  After collating all of the results, we found that most people responded saying that: 
• They thought the main image was really good because it sets the scene for a horror film
• The dark contrast of the image makes the overall look of the poster more creepy and scary
• The location that the image is taken in is really good because it makes the image look very simplistic yet scary
• The image looks realistic and catches your eye straight away
  
  
  Question 7: What do you think of the fonts that have been used on the poster?
  

   After collating all of the results, we found that most people responded saying that:

   
• The fonts were clear
• The fonts were easy to read
• The fonts were bold and stood out
• Some thought the font wasn't clear enough and didn't look very scary
  
  
  Question 8: Do you think that there are any improvements that could be made to the poster?
  

   After collating all of the results, we found that most people responded suggesting that these improvements could be made:
• The writing could be made clearer
• The release date could be bigger
• Directors names, actors names etc, could have been included on the poster
• There could have been a wider variety of colours used on the poster
  
  
  Question 9: Overall, what is your response to our poster? What do you think of it?
  

   After collating all of the results, we found that most people responded saying that:
• They thought it was really effective
• It was really good
• It looked like a really good horror film poster
• They would want to watch the trailer after seeing the poster