Magazine Questionnaire and Results

I created a questionnaire, which attempted to identify certain features which would make our magazine most appealing to our target audience. We gave the questionnaire to 12 members of our target audience, which gave us an insight into what the reader wants to see. We plan to use these features so that our magazine is successful and representative of the genre and what they want to see.

  

Results  

We chose 4 colour schemes similar to those used by pre existing magazine covers and found that the majority of our participants favoured the black, red and amber colour scheme. Based on these results we have decided to use the black, red and amber colour scheme, as we understand that by doing this we can satisfy the needs and wants of our audience more. With the magazine cover being the first thing a reader sees when choosing which magazine to buy, the colour scheme is a very important as the colours have to draw attention to the readers in order for them to consider buying it. In addition, we chose colour schemes which conformed to the colours associated with the psychological horror genre; which meant regardless of which colour scheme the participants chose, it would look similar to successful horror magazine and allow us to entice the attention of pre existing horror magazine audiences.  

We plan to use a black background, with red text for featured films and amber for the cover story text. 

We gave our participants a wide range of fonts to choose from; with the favourite being named our 'house font'. Our pilot audience favoured 'Kaiti' font, which is the font we plan to use for some of our text. We plan to use this font for the majority of our cover story text, which will give brief information and communicate summaries of the story to our audience. 

The majority of our participants favoured the half face - medium close up of the girl looking up. We want to use this for our magazine cover as we feel this is effective within the genre and is appropriate with the narrative of our trailer. Out of the 12 participants, half of them chose this feature, representing it was a most wanted by members of our target audience. By satisfying their wants we can ensure our magazine cover appeals to our genre's audience, as we are using features that they want and think will work best. 

We plan to use a full face medium close up of our antagonist, wearing her iconic night dress featured in the trailer. She will be looking straight into the camera, with her chin resting on her neck, to make her eyes seem as though she is looking up, towards the protagonist. 

7 of our 12 participants believe the magazine should be called Uncut. Although we originally liked the name Spooks, we plan to use Uncut figuring that if that is what appeals to the target audience, that is what we should use in order to gain a market for our magazine. 

We plan to use the name Uncut, in capital letters, using a 'dafont' font, to make the production as professional as possible with the resources we have access to. The font will be white on a black background.