Thursday, 18 December 2014

Uses and Gratification theories

How has our Planning met the needs described in the uses and gratification theories?

Social Integration and Interaction
  • discussing ideas - what to put onto our storyboard
  • carried out questionnaires to identify what the audience wants from our trailer
  • online forums to get audience feedback on our final trailer, poster and magazine will generate a lot of conversation

Entertainment

  • we have used our research into pre-existing products to design a storyboard which will conform to the psychological horror genre, to entertain an audience
  • looked at common shot types used which will maximise the impact and thrill for the consumers
  • carried out questionnaires to identify what the audience wants to see, which will fulfil their needs


Self Identity

  • social media research gave us an insight into our audience and what 'hashtags' they were using, therefore we could identify what they wanted from our trailer
  • our research into existing products has allowed us to upload key techniques onto our blog, which we have been inspired by and will use during our production; This may inspire others who look at our blog

Information
  • release date
  • producers
  • film name
  • production company name

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