We decided to research our audience by looking at social media websites. We looked at the profiles of people who actively talk about the horror genre and concluded who we would be aiming out trailer at.
We looked at these hashtags on twitter...
#horror
#ilovehorror
#horrortrailer
#psychologicalhorror
From the #horror hashtag we can deduce that it's a generic hashtag for when someone watches a horror film, meaning the audience is quite broad. Nevertheless the majority of these tweets are from males suggesting that horror appeals to a mainly male audience around the world.
The #ilovehorror hashtag proves to be more of a talking point for horror lovers to share their images and trailers with other horror audiences. It shows a wider range of audience as females like to share links with each other using this hashtag whilst the males like to share what they have been to watch at cinemas.
#horrortrailer is used to upload independent horror movie trailers and to share trailers that people want to see at the cinemas. A variety of people post this hashtag however it is apparent that the audience are of a younger age; wanting to go to cinemas with their friends to watch horror films.
The #psychologicalhorror film provides us with great research into our sub-genre audience. This hashtag also allows small independent horror movie makers to advertise for certain parts for their film; as shown by the tweet above. Most #psychologicalhorror hashtags are used alongside links for the website of psychological horror films and used by people whom have a keen interest within the genre - rather than using it as an immediate, generic expression such as just #horror. This allows us to identify that our audience are mixed gender and age, however have a natural, active interest into psychological horror.
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